Privacy Additional Option


Today, American consumers do not feel in control of their personal data and how it is collected, used, shared – and protected. At the same time, U.S. privacy laws are highly fragmented across industries and jurisdictions, creating a patchwork of regulations, which hurts both consumers and companies.

That is why Business Roundtable members are calling on U.S. policymakers to adopt a national privacy law.


The lack of a uniform national privacy law undermines consumer trust, leaves companies on their own to navigate through the confusion and consumers with a disjointed experience and privacy expectations. Learn more about why America needs a national privacy law in our interactive story.

Watch the Story

A Framework for National Consumer Privacy Legislation 

Business Roundtable developed a framework for a national consumer data privacy law aimed at achieving the following four objectives:

Consumer Privacy
  • Champion Consumer Privacy and Promote Accountability. It should include robust protections for personal data that enhance consumer trust and demonstrate U.S. leadership as a champion for privacy by including clear and comprehensive obligations regarding the collection, use, and sharing of personal data, and accountability measures to ensure that those obligations are met.
Foster Innovation
  • Foster Innovation and Competitiveness. It should be technology neutral and take a principles-based approach in order for organizations to adopt privacy protections that are appropriate to specific risks as well as provide for continued innovation and economic competitiveness in a dynamic and constantly evolving technology landscape.
Harmonize Regulations
  • Harmonize Regulations. It should eliminate fragmentation of regulation in the United States by harmonizing approaches to consumer privacy across federal and state jurisdictions through a comprehensive national standard that ensures consistent privacy protections and avoids a state-by-state approach to regulating consumer privacy.
Global Interoperability
  • Achieve Global Interoperability. It should facilitate international transfers of personal data and electronic commerce and promote consumer privacy regimes that are interoperable, meaning it should support consumer privacy while also respecting and bridging differences between U.S. and foreign privacy regimes.